Most business start-ups in the lighting industry have failed in their first year of existence, not because they do not have the right products, but because they are unable to produce and market their products. With so many companies in the industry all with amazing products, it may be hard to penetrate an already infiltrated market. The good news is you can ride on the long standing tradition of already established companies such as Gordon Bullard to help get your products out there. A distribution network that facilitates the production, marketing, sale and distribution of products should is often the top priority of most start-ups and small businesses today. Needless to mention, partnering with a company that has the resources and connections will be an indispensable asset to your business. What defines the right lighting product management company to work with?
Top on your list of considerations should be experience in the light fixtures industry. Needless to mention, it is imperative that you find a company within your business’ area of specialization and not in marketing other products. The need to form partnerships with companies that have longstanding traditions in creating the best lighting products distribution networks can never be overemphasized enough. Most businesses experience real hardships when it comes to building networks, recruiting and linking with sales representatives from different parts of the country. Luckily, an already established company provides that great platform that guarantees sustainability as you penetrate the market.
Credibility is another virtue you must look at when it comes to a lighting product management company. One of the pillars that hold business partnerships today is trust. You cannot afford to form a partnership with a company whose credibility you cannot establish. For your small business to grow and expand and become a force to reckon with, you want a lighting product management company that will not only help but also be transparent enough in the business practices it employs to help you build the best distribution network.
The last consideration would be to work with a company that not only claims to offer support but actually does it by investing in the best resources. The right resources in this case means investment in custom fabrication and manufacturing of decorative and technical light fixtures and systems that are in line with customer needs. As a matter of fact, the best resources should be global to guarantee you a wider network that will give you the ability to create the best custom lighting. This way, you will be assured of reaching international standards with your lighting fixtures.