In the business industry, it is very common for giant successful companies that they always make sure to protect the trade names of the company, you might be wondering why. Some people might want to know the importance of a trademark in the operations of a successful company. It is very important for that a business owner should know that there are legal actions needed if he or she feels that other companies are violating his or her rights in regards to the trademark law.
If you are one of the persons who are trying to come up with a great and unique trade name for a business, then you might want to know more about some common trademark issues in the industry in order to avoid the risk of trademark infringement.
In the point of view of the corporate world, trademarks are symbols, phrases, or words that are used to give identity uniqueness to a product, brand, or company among others that are out in the market. It is very important that a trademark should be suggestive, generic, descriptive, and/or distinctive. Trademark names are commonly used by businesses as a form of advertisement so that people will not have a hard time on recognizing the maker of a specific product and service.
Let us say for example, a customer is trying to look for a certain brand of clothing, he or she can look for that certain brand without the help of a saleslady or any staff in the store by just looking for the trademark symbol or logo of that certain brand of clothing.
A trademark can also be used as a protection to the products and services of a business from being duplicated by some other companies. The phrases, symbols, and words in a brand are not the only ones that are give protection, trademark protection also deals with the other aspects that would give the brand its uniqueness from the other brands in the market, such as its packaging and color.
You should also know that the state and federal laws have certain ordinance that would cover the violations of those companies on the rights of someone that owns a trademark. The main federal provision the gives a very comprehensive trademark protection to a business was amended on 1996, it is the Lanham Act of 1946.
If the trademark name is used for the first time in a business operation by a one person, or a product and service provider, then he or she will have the trademark rights on that certain trademark name. A certain trademark can be used by a company, with the authority of the law, If that company will be the first to include that brand with a certain trademark on their business operations.